Young agency
1. Does "fairly young agency" mean "an agency which was formed recently"?
2. Does "when TBWA took on the account in 1980" mean "when TBWA started to work for Absolut in 1980" or "when TBWA was founded in 1980"?
Text:
When TBWA, a top-ranking but fairly young agency, took on the account in 1980, Absolut, a Swedish vodka, had only just entered the American market and had not only to compete with other more established types of liquor such as scotch or brandy, but also had to be defined against the preconception that Russian vodka was somehow more authentic than Swedish vodka.
Top answer
catttt 1. Does "fairly young agency" mean "an agency which was formed recently"? 2.
- catttt 1.
- Does "fairly young agency" mean "an agency which was formed recently"?
- 2.
- Does "when TBWA took on the account in 1980" mean "when TBWA started to work for Absolut in 1980" or "when TBWA was founded in 1980"?
- 1.
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catttt1. Does "fairly young agency" mean "an agency which was formed recently"?
2. Does "when TBWA took on the account in 1980" mean "when TBWA started to work for Absolut in 1980" or "when TBWA was founded in 1980"?
1. Yes.
2. Yes, provided that nothing in the preceding context argues against Absolut being the intended reference of "the account".
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