Writing task 1

The table illustrates the advertising budget for 4 companies in the UK in 2002.

Overall, it is clear that all companies allocated much more money on TV commercials, with the highest figure recorded in Cetirizine. Meanwhile, the budget for cinema advertising constituted the lowest figures for all companies. In particular, the budget on radio commercials equalled in all groups.

Regarding TV advertising, Cetirizine held the majority of $70 million, which was 5% higher than that of Vaux. Also, the budget on this category witnessed a less low than that of Vauxhall, at $59 million and $45 million, in that order. Meanwhile, the amount of money spending on press advertising, in Renault was 6 times as much as the figure for Vauxhall, at $45 million and $8 million, respectively, while the Rover recorded $38 million budget on Press, compared to over triple as in Cetirizine.

Particularly, all 4 companies expended $15 million on radio commercials. Surprisingly, just solely $7 million was exhibited in total money spending on radio advertising in Renault and Vauxhall, which tripled and doubled the data for Rover and Cetirizine, at 2$ million and 3$ million, respectively. The expenditure on advertising in cinema ranged from a high of $6 million in Renault to a low of $5 million in Vauxhall. Nevertheless, Rover and Cetirizine did not invest in cinema advertising.