Writing - Report: chart/table. Detail in the attached picture

The tables shows how companies divide their advertising budget between a variety of promotion channels in three different countries: Australia, Korea and Brazil.

Overall, three countries are similar in the top three promotion channels which are TV, newspaper and radio. TV is the most popular followed by newspaper and radio. However, there is a sharp contrast between Australia and Korea on the one hand and Brazil on the other. Brazil has a very unblance distribution of expenditure with over 60 percent of all money spending on advertising through TV. Meanwhile, Australia and Korea have a similar pattern of expenditure in the sense that the expenditure of three channels are not much difference.

In terms of the three less popular channels, there is an obvious difference between the countries. Australia advertisers feel that Internet is a very effective channel as they are spending nearly as much as the combined expenditure on sponsorship and direct mail. Korea is opposite, spending twice as much on sponsorship and direct mail than on Internet advertising. And Brazil, is always the odd one out, spending very little on the secondary promotion channels.