Writing assignment

Introduction

Both apps Bookboard and Read me books have witnessed significant increases since their release in 2011. However, because of today’s severe competitive pressure, this leads to a big question in the context of the company that which app should be invested and promoted in a hurry.

This report provides an outlook on both apps which will more importantly make the most important recommendation that in which one of two app should be kept to promote.

App Bookboard

According to Jones (20017), despite global economic crisis as well as the affection of the highest Australian dollar, in general, 2-D app Book board experienced significant rise with the impressed pace. Though there are fluctuations under gloomy economic picture, to reserve the situation, by using new advertising techniques, profits surged to $ 1.1 million, and then continuously increasing but with a slower rate, at % 1.5 million at present. However, CEO Collins (cited in Jones, 2017) states that a sharp rise of profits was expected based on the new 3-D app which has been launched.

App Read me books

According to Smith (2017), there were considerable upward trends in the profit of Read me books app since its release in 2011. After releasing in 2011, profits rose sharply to $ 0.5 million in mid-year, but then levelling out in the rest of this year because of static economy. When the economic downturn eased in 2012, profits increased dramatically by $0.5 million, skyrocketing to $2 million base on activing government’s contract, this figure being the peak level of profit during the whole period. However, as a result of ending contract, in 2015 profits plummeted to the starting point ($1million) of the year 2013. To overcome the challenging circumstances, by taking online commercials, profits recovered dramatically to %1.5 million in 2016, increasing at a slower rate because of other competitors, and it is predicted to rise further.

Evaluation of app Bookbroad

Although this app was released under the time of global economic crisis, profit was like a proof that it is sometimes incredible to survive and develop in the difficulty situation. There are two main reasons for Bookboard’s success. First, the most important reason, it is the new cutting-edge technology that Bookboard leads customers to experience. Second, new advertising techniques are precondition for success. With the launch of a 3-D new version, the app Bookboard has a promising future ahead.

Evaluation of app Read me books

This app underwent an upward trend over the time period and profits reached a peak of $2 million because of the contract with government. At the last three years, although company used internet advertising, new competitors launched their apps to market which hindered sales of Read me book. The growth of year 2016 was just $ 0.5 million in comparison with $ 1 million of Bookboard’s. Not to mention that, the saturation point of app Read me books should be questioned.

Recommendation

3-D new version of app Bookboard is highly appreciated in order to continue to invest and promote urgently. Because opportunity is just brief in technology market and so does product life cycle as well.

With the launch of new 3-D app, profit is predicted not only to increase sharply but also make a boom in the market. The number of new app will hit new heights.

The promotion of this product has been parallel to big sales in 2-D version in order to utilize the profits as well as feel new experience of new version from costumers in comparison with previous one. More importantly, marketing and advertising plans are key factors for next achievement. Additionally, diversifying types of advertising, not only use celebrity to endorse the app, is urgent need.