0
Nesa Posted 12 years ago
Business & Finance
would you please paraphrase it?
Hi,
Here is a paragraph which I didn't understand the most.
Is the brand accountable or not? Many think not, especially when it comes to social or environmental concerns. Over the past couple of decades brands have worked in chameleon-like ways. When they are challenged for poor ethical behaviour, they change names: so Altria emerged from Philip Morris, many argue as a misguided attempt to shield its non-tobacco business from the “drag” brought down by the negative reputation of tobacco and impending law claims. The American Journal of Public Health charged that the name change was the culmination of a long-term effort by the tobacco giant to manipulate consumers and policymakers. In the last few years, victims of the Bhopal
disaster in India have found it difficult to make claims against Union Carbide over the incident that took place in 1986 but has yet to be resolved. In 2001, Union Carbide was bought by Dow Chemical, which as recently as May 2003 denied any responsibility for the disaster.
Regards,
Nesa
Here is a paragraph which I didn't understand the most.
Is the brand accountable or not? Many think not, especially when it comes to social or environmental concerns. Over the past couple of decades brands have worked in chameleon-like ways. When they are challenged for poor ethical behaviour, they change names: so Altria emerged from Philip Morris, many argue as a misguided attempt to shield its non-tobacco business from the “drag” brought down by the negative reputation of tobacco and impending law claims. The American Journal of Public Health charged that the name change was the culmination of a long-term effort by the tobacco giant to manipulate consumers and policymakers. In the last few years, victims of the Bhopal
disaster in India have found it difficult to make claims against Union Carbide over the incident that took place in 1986 but has yet to be resolved. In 2001, Union Carbide was bought by Dow Chemical, which as recently as May 2003 denied any responsibility for the disaster.
Regards,
Nesa
Top answer
Here's the very basic idea. Brand names represent companies. So, when a company gets into trouble.
- Here's the very basic idea.
- Brand names represent companies.
- So, when a company gets into trouble.
- it changes its brand name .
Get the Weekly English Kit 📬
New words, one handy idiom, and a 2-minute quiz — delivered to your inbox to keep your streak alive.
6 Answers
0
Here's the very basic idea.
Brand names represent companies. So, when a company gets into trouble. it changes its brand name.
Brand names represent companies. So, when a company gets into trouble. it changes its brand name.
00
Hi Clive,
Thank you for your help. There is also another part which I can't summarize. Would you please help me with it?
Why are these the outcome of CSR (corporate social responsibility), rather than anything more substantial?
Because csr is voluntary. Even codes of conduct, like the oecd
Guidelines for Multinational Enterprise, are unenforceable. csr ma
Thank you for your help. There is also another part which I can't summarize. Would you please help me with it?
Why are these the outcome of CSR (corporate social responsibility), rather than anything more substantial?
Because csr is voluntary. Even codes of conduct, like the oecd
Guidelines for Multinational Enterprise, are unenforceable. csr ma
00
0
0
Companies want you to associate responsibility and sustainability with their brands because it is good for business.
Clive
Clive
00
Related Questions