In 1999 - the same year it was forced to withdraw Coke from the Belgian market because of a contamination scare - the Coca Cola company ("the company" apparently means the Coca Cola company) was involved in a discrimination lawsuit some of its employees, an anti-trust investigation in France (an anti-trust investigation is to determine if a company is trying to gain dominance a particular market by eliminating its competitors), and a failed attempt to buy the Orangia brand. The above problems, made worse by clumsy remarks by the then CEO of the company, led financial analysts and investors in Coca Cola stock to question if the Coca Cola board (I believe this is a group of prominent outsiders - for example, the president of a university, who knows nothing about soft drinks, might sit on the board of the Coca Cola company - who hire the CEO of a company) was doing its job...
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