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Anonymous Posted 18 years ago
Grammar

Word Formation - ?

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00People interested in advertising as a career are often also some interested in02br
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00 00marketing, and quite rightly so, as the two are closely linked. When asked what02br
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00marketing is, the reply is often that 01font00it is02font00 quite to do with selling, which is true. - 01font01i00Can i use it is in this sentence?02i02font02br
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00However, marketing is more than selling: it’s deciding what will likely sell and to02br
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00whom, getting it designed, manufactured, priced and01font00 too02font00 packaged, promoting and - 01i01font00Do I need to use the too, or I can simply say priced and package..02font02i02br
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00advertising it, and 00then 00selling it. Marketing is, therefore, a wider concept than02br
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00advertising or selling. This is something that has to be fully understood by the staff02br
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00of an advertising agency, who 01font00so may02font00 need to argue with the marketing department - 01i01font00Do I need the so , or i can say who may need - what is correct?02font02i02br
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00of a client that its marketing policy is being 01font00at fault02font00 and that unless the name, price - 01font01i00Can I use at fault ?02i02font02br
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00or distribution of the product is changed, the advertising campaign will sure be02br
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00useless. Marketing is a very important activity to any kind business venture. To02br
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00make something, no matter 01font00how far technologically marvellous02font00, and then hope that -01font01i00 how far, or only far?02i02font02br
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00there are people out there who will buy it, is a risky business. While it’s more00sensible to find out if there is a market for a proposed product or what gaps there are in an02br
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00existing market. That’s where marketing comes in.02br
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00Thanks for any advide.02br
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Top answer

02br 02br 00When asked what marketing is, the reply is often that it01b 00 is connected02b 00 with selling01b 00. This is true, but 02b 00marketing is more than selling: 01b 00it is02b 00 deciding what will likely sell and to whom, getting it designed, manufactured, priced 01b 00and packaged02b 00, 01b 00promoting it02b 00, and then selling it. Marketing 01b 00is a02b 00 01b 00broader02b 00 concept than advertising or selling.

  • 02br 02br 00When asked what marketing is, the reply is often that it01b 00 is connected02b 00 with selling01b 00.
  • This is true, but 02b 00marketing is more than selling: 01b 00it is02b 00 deciding what will likely sell and to whom, getting it designed, manufactured, priced 01b 00and packaged02b 00, 01b 00promoting it02b 00, and then selling it.
  • Marketing 01b 00is a02b 00 01b 00broader02b 00 concept than advertising or selling.
  • 01b 00 It is 02b 00more sensible to find out 01b 00first if a market exists02b 00 for a proposed product or 01b 00if there are gaps02b 00 in an existing market.
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1 Answers
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01i00You are too enamoured of the comma and use more words than necessary; both weaknesses slow down your message.02i02br
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00People interested in advertising as a career are 01b00also often02b00 01b00interested02b00 in marketing01b00 and rightly02b00 so01b00:

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