Does widgets means applications? because then they say "to sell it at a premium"... I'm not so sure
6. Upselling a premium product
If you make widgets, the simplest way to create value through IoT is to make a high-end “connected” or “smart” widget and sell it at a premium. But despite its simplicity, this business model is most likely to fail because it assumes that your customers are willing to pay more for a smart widget than a dumb widget – and that is not always the case.
In this case, "widget" is a generic word for any unspecified manufactured product. The word is often used this way when giving general business examples, so as to avoid naming a specific product.
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In this case, "widget" is a generic word for any unspecified manufactured product. The word is often used this way when giving general business examples, so as to avoid naming a specific product.