Why newspaper still important.

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Before printing press was invented ,Mad hard obtained news , imformation and knowledge. Many people got news and knowledge form gossip or tale . Until Gutenberg had invented printing press , The world was changed Many knowledge began to spread form west to east and form north to south and the first public newspapers was published in this time .The newspaper was became channel for public opinion.The world was change again when wave had discovered and led to invent radio. The ways to get news had other way than sound and voice when television and film came. Despite people have many way to get news ,Although people have other to get information, the newspaper still important until today that may be cause by many factor that can divided into countless factor. But I will classified important factor by two type, according form viewpoint: Form consumer view and commercial viewpoint.

Form consumer viewpoints have three factor; cheapness , convenient for read and variety .First ,cheapness is most important factor .In many country ,people can buy newspaper by two or three cent and don’t play other cost .Second factor is convenient , other mass media especially electronic mass media that want many thing to support ,for example ,television want electric , internet want service cost .On the contrary , you want light only for read it. Finally factor is variety. Many people want all in one mass media ,for example ,have feature ,cartoon , article and news in one and the newspaper can be.

Form commercial viewpoints that is divided in to three viewpoints : Form advertiser viewpoint, form public relation views point. However, They have same reason for send massage to public. In additional, the newspaper is chosen for many people read it and had cheaper price for advertising than other mass media.