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Nesa Posted 15 years ago
Letter Writing

Whould you paraphrase it please?

Hi,

I came across with a text that would like a native person to paraphrase it. Here it is, "Brand personality can be defined by human personality techniques such as archetypes, profiles, Myers-Briggs, or litany of others."

Would you please bring a synonym for each personality word (archetypes, profiles, Myers-Briggs, or litany of others)?

Thank you, Nesa
  

Top answer

g. Apple, Coca-Cola, Google, Sony) can be DESCRIBED in the same way that a PERSON's PERSONALITY can be described. For example, a BRAND of cigarettes may try to PROJECT an IMAGE, the same way that a PERSON projects an image.

  • g.
  • Apple, Coca-Cola, Google, Sony) can be DESCRIBED in the same way that a PERSON's PERSONALITY can be described.
  • For example, a BRAND of cigarettes may try to PROJECT an IMAGE, the same way that a PERSON projects an image.
  • Archetypes are people (or fictional characters) that EMBODY or PERSONIFY a particular CHARACTERISTIC.
  • For example, in the Christian religion, Jesus is an ARCHETYPE of a loving, kind, forgiving person, and Mr.
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2 Answers
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nesa"Brand personality can be defined by human personality techniques such as archetypes, profiles, Myers-Briggs, or litany of others."
Here they are saying that a BRAND (e.g. Apple, Coca-Cola, Google, Sony) can be DESCRIBED in the same way that a PERSON's PERSONALITY can be described. For example, a BRAND of cigarettes may try to PROJECT an IMAGE, the same wa
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Thank you very much. I really appreciate it.

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