g. Apple, Coca-Cola, Google, Sony) can be DESCRIBED in the same way that a PERSON's PERSONALITY can be described. For example, a BRAND of cigarettes may try to PROJECT an IMAGE, the same way that a PERSON projects an image.
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nesa"Brand personality can be defined by human personality techniques such as archetypes, profiles, Myers-Briggs, or litany of others."Here they are saying that a BRAND (e.g. Apple, Coca-Cola, Google, Sony) can be DESCRIBED in the same way that a PERSON's PERSONALITY can be described. For example, a BRAND of cigarettes may try to PROJECT an IMAGE, the same wa