How to beat big brands who don't understand ...
--- When referring to "brands" shouldn't we use "which" or "that"?
Newguest When referring to "brands" shouldn't we use "which" or "that"? Yes. Maybe the writer was personifying "brands" in a way that makes "brands" stand for the company that makes them, which in turn stands for the people at that company.
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Newguest When referring to "brands" shouldn't we use "which" or "that"?
Yes.
Maybe the writer was personifying "brands" in a way that makes "brands" stand for the company that makes them, which in turn stands for the people at that company.
CJ