Who is "he" (Heidegger Wittgenstein)

Heidegger -- Philosophical Investigations

Now think of the following use of language: I send someone shopping. I give him a slip marked "five red apples". He takes the slip to the shopkeeper, who opens the drawer marked "apples"; then he looks up the word "red" in a table and finds a colour sample opposite it; then he says the series of cardinal numbers--I assume that he knows them by heart--up to the word "five" and for each number he takes an apple of the same colour as the sample out of the drawer.

He = shopkeeper?