When two words are made to look like one?

Hi. I have a friend who seems to like Rick Joyner's books and I searched online to find more about him. In the ministry website (I think it is the ministry he and his wife (Julie Joyner) found.), I saw a conference name like "LionFire Conference," advertising an upcoming conference. I even noticed his minstry name being called "MorningStar Ministries." Why are words "LionFire" and "MorningStar"made one word (as it looks to me) with no spaces between the words "Lion" and "Fire," and "Morning" and 'Star" and with all four words being capitalized? Thank you for your aniticipated help.