When pressing
1. What does "when pressing" mean in the context below?
2. Does the highlighted "them" refer to "these practices"?
Context:
The close affinities that exist between these three works may be said to demonstrate not only the way that both art and advertising have a potential for elasticity which enables boundaries to be stretched and correspondences
and crossovers to form, but also that, when pressing, the cultural imperatives which underpin these practices are capable of overriding the conventions attached to them.
Top answer
"
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Here "when pressing" apparently means something like, "if we push the issue/if we look hard at the issue/if we throw out all our inhibitions and interpret the issue exactly as we see it." "Then" refers to "the cultural imperatives which underpin these practices."
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