What’s the meaning of the underlined aspirational?

What’s the meaning of the underlined aspirational?

All told, 110 million copies of books were printed in the United States in 1933, a figure that had more than doubled by 1943. New readers needed help to separate the wheat from the chaff, or at least the talked about from the ignored. This was the role of institutions like the Book of the Month Club (1926) and the more obviously aspirational Literary Guild. These and a host of imitators catering to

more niche markets had by 1946 a collective membership of 3 million, and the Book of the Month Club alone distributed 11.5 million books in this year. Its main monthly recommendation was an automatic bestseller: in its heyday the Book of the Month Club exercised a power in the market-place that would only be matched by Oprah’s Book Club at the end of the century.

I was curious about the underlined ‘aspirational’ and Merriam-Webster shows its definitions and examples as follows:

https://www.merriam-webster.com/dictionary/aspirational

: of, relating to, or characterized by aspiration

? aspirational goals

: such as

a: having or showing a desire to achieve a high level of success or social status

? … private schools are patronised … by parents struggling to produce intelligent, clear-thinking, disciplined, polite, aspirational children …

— Katie Grant

b: associated with or suggestive of a high level of success and social status and therefore appealing to people who aspire to such status

? aspirational brands/products

I thought meaning ‘b’ fits the context in question.

So ‘aspirational Literary Guild’ means that Literary Guild is suggestive of a high level of success and social status so that it can attract more aspirational readers, that aspires the same level of success and social status.

Am I right?

Thanks in advance.