What's the meaning of "next to"?

The unavoidable question this raises is why a company built on finding information and serving ads next to it is spending untold amounts on a project that flies in the face of the basic facts of the human condition, the existential certainty of aging and death.

This is an article from Time about Google' new project. What confuses me is that the meaning of "next to" in this paragraph ; where does this phrase belong?

Does it mean Google is now trying to do something other than finding information and serving ads? Or is it describing "ads"?"