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Jackson6612 Posted 15 years ago
Vocabulary
What is this kind of advertisement called? Tie-in?
Hi
Suppose in a certain movie the lead character always loves to wear Tissot's watches and several times camera is zoomed on the watch throughout the movie. This is an advertisement for Tissot, which means they have paid for it. Otherwise, the producer would have chosen to the show the lead wearing Rado. What is this kind of advertisement called? Tie-in?
Please help me. Thank you.
Suppose in a certain movie the lead character always loves to wear Tissot's watches and several times camera is zoomed on the watch throughout the movie. This is an advertisement for Tissot, which means they have paid for it. Otherwise, the producer would have chosen to the show the lead wearing Rado. What is this kind of advertisement called? Tie-in?
Please help me. Thank you.
Top answer
No, not 'tie-in' - that's two products advertised together. Product placement or embedded marketing.
- No, not 'tie-in' - that's two products advertised together.
- Product placement or embedded marketing.
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2 Answers
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No, not 'tie-in' - that's two products advertised together. Product placement or embedded marketing.
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