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Nesa Posted 14 years ago
Vocabulary

What does this sentence mean?

Hi,

What does this sentence mean?

Brands that are very functional usually commoditize their offering and their promise tends to reflect what the service is opposed to an inspiring call to actoin that stakeholders can buy into.

I could not analyzie it so I could not mean it.

Regards,
Nesa
  

Top answer

Wow. Have you seen the BBC2 sitcom Twenty Twelve ? It's a scream.

  • Wow.
  • Have you seen the BBC2 sitcom Twenty Twelve ?
  • It's a scream.
  • Your sentence is something Siobhan Sharpe would say.
  • There is some marketing jargon there that I am not familiar with, that is, "brand", "functional", "commoditize", offering", "promise", "service" and "stakeholder"—the whole thing, basically.
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2 Answers
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Wow. Have you seen the BBC2 sitcom Twenty Twelve? It's a scream. Your sentence is something Siobhan Sharpe would say.

There is some marketing jargon there that I am not familiar with, that is, "brand", "functional", "commoditize", offering", "promise", "service" and "stakeholder"—the whole thing, basically. There is some punctuation missing that the reader desperately needs: "Brand
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Exactly I cannot get the relation between the first parts and the last sentence. I mean in the field of concept. I think the first part is a positive description about a brand but suddenly a negative statement begins with "as opposed".

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