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Nesa Posted 15 years ago
Essay & Composition Writing

What does this part mean?

Hi

What does the bold part mean?

"And if the brand is the corporation, the brand manager needs to understand not just the subtle art of corporate communications but the infinitely more demanding role of stakeholder accountability."

Regards,

Nesa
  

Top answer

stakeholder accountability is the responsiblility to the stakeholders (people who have an interest, usually money interest, in the business) infinitely more demanding means a lot more demanding. hope that helps. Wil

— Wrandom

  • stakeholder accountability is the responsiblility to the stakeholders (people who have an interest, usually money interest, in the business) infinitely more demanding means a lot more demanding.
  • hope that helps.
  • Wil
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3 Answers
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stakeholder accountability is the responsiblility to the stakeholders (people who have an interest, usually money interest, in the business)

infinitely more demanding means a lot more demanding.

hope that helps.

Wil
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Hello Nesa - we seem to be writing to each other a lot these days.

The first think to grasp in understanding your sentence is that there is a great difference between the terms stakeholder and shareholder. A shareholder owns shares in a company. He actually owns (a part of) the company - no doubt about it - and he is automatically a stakeholder. But, more often than not, "stakeholder" is
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Hello John

This is really helpful, by the way I had a problem in difference between shareholder and stakeholder. But now everything is clear. I really appreciate your help.

Best Regards,

Nesa
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