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Kfuschich Posted 18 years ago
Business & Finance
What does this mean?
Is this saying anything to anyone...from a marketing standpoint?
"Performance is a standard."
"Performance is a standard."
Top answer
Hi, Welcome to the Forum. from a marketing standpoint? " No, not really.
- Hi, Welcome to the Forum.
- from a marketing standpoint?
- " No, not really.
- Marketing statements like this often make no real sense.
- Nevertheless, they often seem to be successful in making an impression on the audience (customers) they are directed to.
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8 Answers
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Hi,
Welcome to the Forum.
Is this saying anything to anyone...from a marketing standpoint?
"Performance is a standard."
No, not really. Marketing statements like this often make no real sense.
Nevertheless, they often seem to be successful in making an impression on the audience (customers) they are directed to.
Best wishes, Clive
Welcome to the Forum.
Is this saying anything to anyone...from a marketing standpoint?
"Performance is a standard."
No, not really. Marketing statements like this often make no real sense.
Nevertheless, they often seem to be successful in making an impression on the audience (customers) they are directed to.
Best wishes, Clive
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So you think it works? I'm the copywriter, and I did not write this. I don't like this. I've tried to explain why it makes no sense and I'm being told that I don't get it.
I said "high-performance" makes sense or something...but was then told that it was redundant
I said "high-performance" makes sense or something...but was then told that it was redundant
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Hi,
What's the context?
eg Are you selling cars?
eg Motivating employees?
Clive
What's the context?
eg Are you selling cars?
eg Motivating employees?
Clive
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selling a product...
a tangible, physical thing...or things
we'll call it, exterior door hardware
a tangible, physical thing...or things
we'll call it, exterior door hardware
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Hi,
I agree with you that it doesn't seem to make sense.
Maybe if it was 'Performance is standard'?
Clive
I agree with you that it doesn't seem to make sense.
Maybe if it was 'Performance is standard'?
Clive
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I believe their explanation is that in the industry, to "perform" alone, is a selling point. Essentially, the intent of all of the products is to weather-proof...so I see what they are thinking. "Our products perform" makes sense, barely, but not to sell (to me). When your competitors are people who produce products that weather-proof...(think of seals or weather-stripping on a door frame), it's
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I'd love to get Nona's take on this - we're in similar industries.
I completely agree with you and think this tagline makes NO sense. I like your example - would "edibility is a standard" makes sense for food? Maybe "Upright and ambulatory is a standard" would work for a job placement company?
If they tell you that you just "don't get it" then I wonder what they'll tell their cu
I completely agree with you and think this tagline makes NO sense. I like your example - would "edibility is a standard" makes sense for food? Maybe "Upright and ambulatory is a standard" would work for a job placement company?
If they tell you that you just "don't get it" then I wonder what they'll tell their cu
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You are exactly right. This is the brainchild of the pres...I bet you're surprised.
Today we had another meeting and this what brought up. An outside ad guy had done some art and he had put "Make Performance Standard" which caused questions to rise because he didn't put "Make Performance A Standard"
So, we voted on it. The outside ad guy voted against the "A"...everyone
Today we had another meeting and this what brought up. An outside ad guy had done some art and he had put "Make Performance Standard" which caused questions to rise because he didn't put "Make Performance A Standard"
So, we voted on it. The outside ad guy voted against the "A"...everyone
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