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Anonymous Posted 10 years ago
Business & Finance

What does the quoted mean?

The simplest way to define the role of the media agency is to take analogy from fishing. The media agency must help businesses advertise their products. ‘Fish where the fish are’ is a maxim which applies to all areas of marketing. The ‘fish’, in the analogy, are the target market. It is common sense for fishermen to go where the fish are, or they won’t catch anything. Likewise, companies will get nowhere marketing in media where none of their target market will see the advertisements. Finding "the best place to find the fish" is the first strategic role of the media agency.

What does "the best place to find the fish" mean? a or b?
a. target market for their products
b. where their target market will see the advertisement.
  

Top answer

Which one would you choose, Anon? And why?

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4 Answers
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Which one would you choose, Anon? And why?
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I chose a. Because it said " It is common sense for fishermen to go where the fish are, or~"
Half of the teachers chose b. It looks like both could be the answer. I'm confused now.
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AnonymousThe media agency must help businesses advertise their products.
The business defines the target market for its products. (Who might buy the products.)

The media (advertising) agency must know where to put the advertisements for the products - where the right people will see the advertisement, and buy the product. For example, if the ta
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