What does "that" refer to?

Most runners say they're not competitive and are only trying to beat their previous times. But the temptation to compare ourselves to others is intense. We are conditioned to do it when it comes to grades, appearances, and wealth. And in running, age-group rankings and finishing places only encourage that.

In the text, what does "that" refer?

Is it "comparing ourselves to others"?

Thank you so much.