What does marketing support mean?

Question

Hi,As I googled this phrase I found this explanation which wasn't a good hint for me. Here it is:to help you research and develop new marketing strategies to obtain additional lead sourcesThe main problem is that I don't get whether it is a term used when something is supporting the marketing or it is something maintained by the marketing itself.Regards,Nesa

Mister Micawber · Accepted Answer

nesato help you research and develop new marketing strategies to obtain additional lead sources

That is fine in some contexts. What is yours?

Nesa · Answer

Mister Micawber What is yours?

Current product-based brands will find it harder than service or retail brands to deepen and broaden their relationships with their audiences. This is not just because they are having to invest so much of their marketing support in retail distribution, rather than spending it on consumer communication. It is also because in their current form, they lack the ability to control the total customer experience, and so engage their audiences as fully as they would like.

Mister Micawber · Answer

nesathey are having to invest so much of their marketing support in retail distribution, r

Here, marketing support is the expense of physically getting their product to the customer (as opposed to simply advertising it)....(this from a grammarian, not a marketeer.)

What does marketing support mean?

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