what does it say ?
His portraits of his dogs grace books, calendars, in what seems to be a multimilliondollar industry
in a million-dollar industry is the basic form. We can elaborate thus: in what we call a million-dollar industry (in something that we call a million-dollar industry) in what is known as a million-dollar industry (in something that we know as a million-dollar industry) in what is a million-dollar industry (in a thing that is a million-dollar industry) in what seems to be a million-dollar industry (in a thing that seems that it is a million-dollar industry) 'seems' adds the idea that we don't know for sure. Likewise: It's a wren.
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in a million-dollar industry is the basic form.
We can elaborate thus:
in what we call a million-dollar industry
(in something that we call a million-dollar industry)
in what is known as a million-dollar industry
(in something that we know as a million-dollar industry)
in what is a million-dollar industry
(in a thing that is a milli