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Nesa Posted 12 years ago
Grammar
What does "it" refer to?
Hi,
What does "it" refer to?
As can be seen from the Samsung case, a focus on brand value and measuring performance on the basis of the brand value added can build momentum and create sustainable growth. It is also crucial management information for mergers, acquisitions and divestments, which will continue in the future as markets shake out and consolidate.
Regards,
Nesa
What does "it" refer to?
As can be seen from the Samsung case, a focus on brand value and measuring performance on the basis of the brand value added can build momentum and create sustainable growth. It is also crucial management information for mergers, acquisitions and divestments, which will continue in the future as markets shake out and consolidate.
Regards,
Nesa
Top answer
I don't think it quite makes sense. The writer may have meant the antecedent to be "focus", but I don't see how a "focus" can be "management information".
- I don't think it quite makes sense.
- The writer may have meant the antecedent to be "focus", but I don't see how a "focus" can be "management information".
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2 Answers
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I don't think it quite makes sense. The writer may have meant the antecedent to be "focus", but I don't see how a "focus" can be "management information".
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nesaWhat does "it" refer to?Nothing, really. It's a faulty reference. The claim is that "It" is information of a certain kind, but the Samsung case is not information, a focus on value is not information, and measuring performance is not information.
My guess is that the data gathered from measuring performance is the information, and is therefore
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