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Zuotengdazuo Posted 10 years ago
Vocabulary

What does "hit it in the pocket" mean?

The context goes like this:

The regulator did not return requests for comment on the possibility of any such action.


Daiwa said 10-15 percent of Baidu's search revenue could evaporate under a worst-case scenario.

Even without such measures, the damage to Baidu's reputation could hit it in the pocket.


"The overwhelming negative press coverage over this incident could once again shake Internet users’ trust in Baidu’s search results, especially when people search for healthcare-related information," said Nomura.


So what does this phrase mean?
  

Top answer

Cost them money

— Vic Z

  • Cost them money
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6 Answers
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. . . the damage to Baidu's reputation could hit him in the pocket.

cost him a lot of money
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Thank you for both your answers.
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Thank you for both your answers. - One person has given two answers.
Thank you both for your answers. Two people have give one or more answers each.
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Clivecould hit him it in the pocket.
Baidu, Inc., incorporated on January 18, 2000, is a Chinese web services company headquartered at the Baidu Campus in Beijing's Haidian District. Baidu offers many services, including a Chinese search engine for websites.


CJ
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Oh, I didn't know the difference. Thanks for correction!
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