"This made the television advertising of mass consumer products relatively straightforward ? not to say easy ? whereas today it is necessary for advertisers to build up coverage of their target markets over time, by advertising on a host of channels with separate audiences. Still, it is arguable that advertisers worry rather too much about this problem, as advertising in other media has always been fragmented. Moreover, advertisers gain considerable benefits from the price competition between the numerous broadcasting stations."
Q. What does "it is arguable" mean here? "it is controversial and doubtful" or "it is almost certain"?
anonymous What does "it is arguable" mean here? it is plausible; it is reasonable to believe; there is reason to believe; there is good evidence to make the claim It means that a person who made such a claim would have a reasonably good chance of being right. CJ
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anonymousWhat does "it is arguable" mean here?
it is plausible; it is reasonable to believe; there is reason to believe; there is good evidence to make the claim
It means that a person who made such a claim would have a reasonably good chance of being right.
CJ