Were less knowing
Does "were less knowing" in the following context mean "were less based on knowledge" or "were less known about"?
Text:
In effect, the Benetton campaign shows that cutting-edge advertising has at least ceased to be the cohesive set of practices that is implied by Baudrillard. Like contemporary art, contemporary advertising is a mixture of practices that elicits a mixture of responses. To be fair, Baudrillard’s comment on the conventional codings of advertising was voiced in 1970, well before the changes wrought by Benetton had occurred, when such a generalisation could be more easily supported and at a time when the viewing habits of the consumer were less knowing than they are today.
Top answer
The key word is knowing . From the Oxford Dictionary: knowing: Showing or suggesting that one has knowledge or awareness that is secret or known to only a few people . ‘a knowing smile’ Synonyms: aware; informed; wise; knowledgeable; enlightened; educated CJ
- The key word is knowing .
- From the Oxford Dictionary: knowing: Showing or suggesting that one has knowledge or awareness that is secret or known to only a few people .
- ‘a knowing smile’ Synonyms: aware; informed; wise; knowledgeable; enlightened; educated CJ
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The key word is knowing.
From the Oxford Dictionary:
knowing: Showing or suggesting that one has knowledge or awareness that is secret or known to only a few people. ‘a knowing smile’
Synonyms: aware; informed; wise; knowledgeable; enlightened; educated
CJ
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