In your example sentence, it means that the company is making a big effort to welcome new recruits heartily. The origin of the phrase is a well-known community service-- an actual vehicle operated by a community and used to bring useful gifts and a warm welcome to new residents. ca/en /]HERE[/url], for instance.
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"Welcome Wagons" were first used in the days of the American Pioneers to make subsequent American Settlers feel a sense of security and comfort meeting their neighbors for the sake of building community and forming solidarity.
It was a peaceful way of meeting your new neighbor, commonly mile's away, as well as letting them know who you were.
Goods and sundries would often be i