The matches, from March 12 to April 25, will be played in India after being held in South Africa the last time. The matches will be screened in multiplexes as well as on single screens.
'It is a new and exciting offer. Usually the traditional method is to show films in theatres, so this is something innovative,' UFO Moviez India CEO Rajesh Mishra told IANS.
UFO Moviesz is a digital satellite cinema network that will facilitate the live showcase of matches in cinema halls.
Mishra revealed that many multiplexes
warmed up to this initiative because not many big budget films are releasing during the period of the IPL.
Could you please explain to me what "warmed up" means in this context?
Though I guess it means "excited".
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