0What is the literary technique called when a word is adapted to take a new meaning e.g. Wakestock using the fact that wakeboarding is involved and playing on the fact that Woodstock was a very famous music festival02br 02br 00If somebody does not know the answer but does have another example, please could they post that aswell.02br 02br 00Thanks0-
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— Nona the brit
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0I'm not sure that there is a word for it?02br 02br 00Anyway, there are loads of 'stock' examples - Fruitstock, for example, is a festival organised by a smoothie company.0-
0I've been calling them neologisms. 02br 02br 00It seems like there's a new -gate (after Watergate) scandal every couple of days in the newspapers here.0-