vocabulary

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HelloI have a question about vocabulary:Although spending on advetising by major companies has increased, only 28 percent of advertising employees were prepared to say that they............believed the campaigns were effectivea.genuinely   b.authentically   c.surely   d.certainlyIt is staggering to think that so many people in advertising believe their efforts are falling short of the mark but this is..............what people privately think.a. truly  b. clearly  c.rightly  d.deeplyWould you mind explaining your choices?Thanks a lot

Mark Callan · Accepted Answer

Explaining the differences is complex. !st sentence is a. 2nd sentence is b.

AlpheccaStars · Answer

Although spending on advertising by major companies has increased, only 28 percent of advertising employees were prepared to say that they genuinely believed the campaigns were effective.

Genuinely - honestly, actually. Often used with "believe"
authentically - seldom used in this context.
surely and certainly are also possible, but they are too much alike, and you can only make one choice. That would rule both of them out.

It is staggering to think that so many people in advertising believe their efforts are falling short of the mark but this is truly what people privately think.

Truly -really, actually, in fact.
clearly - this would be OK, but it is not a matter of clarity, but what people actually believe. There is no consideration about the beliefs being clear here, but being actual and factually true.
rightly - this is not a matter of right and wrong beliefs.
deeply - it is not a matter of the depth of their convictions.

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