Victimise the person with AIDS

Does "victimise the person with AIDS" mean

1. to behave people suffering from AIDS unfairly and therefore make them victims

or

2. to show and behave these people as victims of AIDS and victims of society's unfair behaviors?

Context:

The contrast between this image and the usually more functionalist AIDS activist posters is, therefore, enormous and the Benetton advertisement brings far more visual and emotional complexity to the representation. The image of Kirby with his family also contrasts with common photojournalistic practices, which, as I’ve previously noted, tended at that time to isolate and victimise the person with AIDS.