Vernacular

Does "vernacular" in the following paragraphs mean "popular"?

Contexts:

Indeed, the words and word combinations used in art, like the words and word combinations used in advertising, are frequently idiomatic, terse and loaded with suggestion and implication. Moreover, they are word forms that often belong to the vernacular and the popular and, as such, can be readily taken as extensions of the general
ambience of everyday life.

Here, Kruger also emphasised the importance of her experience as a graphic designer, which she claims took precedence in the late 1970s over the influence of her peer group, who were also heavily involved in ‘a vernacular form of signage’. While characterising her skills as knowing how to ‘deal with an economy of image and text which beckoned and fixed the spectator’, she admitted that her method combined the ‘ingratiation of [the] wish desire’ of advertising with her own ‘criticality of knowing better’.

Importantly, Wearing’s work operates in the realm of the vernacular and touches on the commonplace and, here, Wearing’s art seems to gather some of the broader-based communicative powers of advertising which lend
themselves to the production of an art-engagé, an art which, for Newman, produces a new politics for the arts, not explicitly political but nevertheless bearing a ‘strong and sympathetic political impulse’.