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Moon7296 Posted 12 years ago
Vocabulary

up until now

"Consumers want to feel like they're supporting something positive and authentic, not just rejecting something negative when they buy," she said.

"Up until now, ethical clothing's story was it was sweatshop free or organic," Cline said, "but what was missing was an authentic and feel-good human story about the people who design and make clothes."

Q) Is there a difference between "up until now" and until now?
Does "up" add a meaning?
  

Top answer

There is no difference in meaning. It is possible that "up until" may feel more chatty, but this seems somewhat subjective.

  • There is no difference in meaning.
  • It is possible that "up until" may feel more chatty, but this seems somewhat subjective.
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3 Answers
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There is no difference in meaning. It is possible that "up until" may feel more chatty, but this seems somewhat subjective.
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To me, up until now emphasizes that the situation will now change.

Clive
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CliveTo me, up until now emphasizes that the situation will now change.
Oh, OK, I don't get that. For me, in suitable context, "until now" could just as easily imply that the situation will now change.

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