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Mkyol Posted 18 years ago
Grammar

uncountable form of strategy

"There must be effective marketing strategy that induce(s) sales from consumers, to sell their products even a little more than the competition."

Should the 's' be there? I don't think so, but I'm not positive. The explanations for countable/uncountable that I've seen only say that 's' is needed for a countable noun to make it plural, and no 's' is needed for uncountable (noun), but it's not helpful in this kind of context.

Thanks.
  

Top answer

I would expect it to be countable: There must be an effective marketing strategy that induces... Is it copied from some site?

— Mister Micawber

  • I would expect it to be countable: There must be an effective marketing strategy that induces...
  • Is it copied from some site?
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5 Answers
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I would expect it to be countable: There must be an effective marketing strategy that induces...

Is it copied from some site?
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Hi, thanks for the reply Mister Micawber. Actually, it's a sentence that I translated. Is it normally used in the countable version? But, if the uncountable form is used, then is it 'induce'?
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Mkyol
But, if the uncountable form is used, then is it 'induce'?<>
No.

The uncountable is bad English in this context.

Do some searches at Google for:
"There must be effective marketing"
"There must be an effective marketing"
(quotation marks are necessary)

Anyway, the translation isn't too good.
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I understand that it's a bad form, and I won't likely use it in the future, but from strictly grammatical point of view, should it be 'induce' or 'induces' in that sentence? Thanks very much.
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