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Rotter Posted 19 years ago
Grammar

Ultimate or ultimate

He seems to be on a mission to bring a sense of style for those who can easily afford it.
"The development of taste takes a lot of time," Yves Gijrath told me.
"First of all, taste is very personal. Secondly, the Russians when they take out a wine card they always pick the most expensive one, and they think it's the best. Well, it's not. That's why we are here - explaining the stories behind the brands, explaining what luxury is all about. It's not only about what's expensive."
Nor is it about what's cheap.
Lure of property
One of the gold and diamond mobile phones on the "Gold GSM" stand was priced at 15,000 euro. If you want to head for the real top end, though, you need to look at property.
"The Ultimate property collection is the very best luxury properties we have throughout the world - ranging from properties in central London, Chelsea, Knightsbridge, new developments," explains Daniel von Barloewen, from estate agents Savills.
Having flown in from London to look for oligarchs in search of a luxury home, he was flicking through a brochure he'd brought in the hope of persuading them to part with some of their millions.


"We have the Ambassadorial entertaining at Windlesham in Surrey which is in excess of £70m. That's actually been on the market for a couple of years."
I wondered if he thought a trip to Moscow might net the elusive buyer.
"I think hopefully, yes."
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I don't know ther reason to write 'The Ultimate property collection is the ...
I would write 'The ultimate property collection is the ...
Is it a typo?
  

Top answer

Is "Utlimate" a brand name? If so, then it should be capitalized. If it's just being used as a description, then it should be with the lower-case u .

  • Is "Utlimate" a brand name?
  • If so, then it should be capitalized.
  • If it's just being used as a description, then it should be with the lower-case u .
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2 Answers
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Is "Utlimate" a brand name? If so, then it should be capitalized. If it's just being used as a description, then it should be with the lower-case u.
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It could be a typo.

But it's also within a quotation of words said by von Barloewen, so the writer may have been trying to indicate that von Barloewen stressed the word when he said it. Personally, I would have underlined the word to indicate stress.

"The ultimate property collection ..." explains Daniel von Barloewen, ...

Given that the ultimate

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