Two sides of consumer culture and its representation

1. Does "two sides of consumer culture and its representation" mean:

"two sides that are a. consumer culture and b. consumer culture representation"?

2. Does "to forge a bridge between them" mean:

"to forge a bridge between a. consumer culture and b. consumer culture representation"?

Context:
In discussing these developments, I shall be using the term ‘Capitalist Realism’ to stand for two things: the dominant form of advertising that preceded the development of signature-style campaigns; and for art which is commodity-based, from the Pop Art of the 1950s and 1960s to the commodity art of the 1980s and 1990s. However, because the contexts in which Capitalist Realism developed represent two sides of consumer culture and its representation, the term will ultimately be used to forge a bridge between them. The term is also convenient because it helps distinguish commodity-centred representation in both art and advertising from the informing spirit of the most radical changes that took place in advertising in the late 1970s and 1980s – Surrealism.