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Qut Posted 20 years ago
Grammar

two forces

REX BRIGGS, MARKETING EVOLUTION: It's amazing that it's taken this long for marketers to wake up and go, "Wow, 15 per cent of our consumers' time is being spent on the Internet and yet we barely have a presence there in terms of advertising."

MARTIN HOFFMAN, NINEMSN: We're still only at less than 4 per cent of marketing dollars being spent there, so the catch-up between those two forces is what's driving the growth.

I don't understand the highlighted sentence with blue color. What's the 'two forces' means here?

Thanks
  

Top answer

It is not at all clear from this excerpt what the two forces are. We might guess, however. I think that one "force" is the increasing use of the Internet.

— CalifJim

  • It is not at all clear from this excerpt what the two forces are.
  • We might guess, however.
  • I think that one "force" is the increasing use of the Internet.
  • I think that another "force" is the increasing number of dollars spent on advertising on the Internet.
  • It is the second force that is trying to catch up with the first force.
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1 Answers
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It is not at all clear from this excerpt what the two forces are. We might guess, however.
I think that one "force" is the increasing use of the Internet.
I think that another "force" is the increasing number of dollars spent on advertising on the Internet.

It is the second force that is trying to catch up with the first force.

I find the use the word "force" od
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