TV commecial analyses, Kindly check

What an idea sirji? to Walk when you Talk, I really loved all the ad commercials of Idea Cellular created by Lowe, R. Balki the brain behind this socially driven messages to connect the target audience. In the initial campaign, (What an idea sirji campaign) the message was how to solve social problems using the modern technology, mobile. This new campaign gave the idea of ‘Participative Management’ for Governance where two-way communication is encouraged between government and public. Hats off to Mr. R. Balki and its creative team for the series of ads they rolled out. Then, comes ‘Walk when you Talk’ campaign. Initially, I was little perplexed about the social message they want to convey this time. After digging little more, it was clear, they want to change the lazy lifestyle of Indian people who gained extra flabs, who always complain that they do not have enough time on their hands. But this campaign aim to help them sheds some pounds.