In short it's abot art. The programme is intended not to be artsy farsty. The programme is geared towards ordinary people who want to become familiar with art.
By "art" I guess you mean "oil painting". "On Equal Terms with Art" is OK. The literal translation needs an article, "On a First Name Basis with Art", and that isn't bad, either. Maybe "Art by Heart", a play on learning by heart, and it rhymes.