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Antonija Posted 16 years ago
Vocabulary
Total or entire
Hello,
Can you tell me if I should use total or entire here.
Thanks.
However, in order to be successful in its contemporary hyper-competitive surrounding, in seeking the foundations of competitive advantage, the company must surpass the limits of its own operations as well as position itself in the total/entire added value chain, which extends to its suppliers, distributers and customers, thus creating an entire network of adding value based on long-term and coordinated business relationships.
Can you tell me if I should use total or entire here.
Thanks.
However, in order to be successful in its contemporary hyper-competitive surrounding, in seeking the foundations of competitive advantage, the company must surpass the limits of its own operations as well as position itself in the total/entire added value chain, which extends to its suppliers, distributers and customers, thus creating an entire network of adding value based on long-term and coordinated business relationships.
Top answer
Hi, 'Entire'. Thanks.
- Hi, 'Entire'.
- Thanks.
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4 Answers
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Hi Antonija,
At first glance, I would also suggest "entire"; however, it conflicts with the next "entire". As a proponent of controlled language, I would reserve "total" for monetary amounts, since this is an economic text. Why not use "complete" for "...thus creating a complete network of adding value..."?
Regards,
Tom
At first glance, I would also suggest "entire"; however, it conflicts with the next "entire". As a proponent of controlled language, I would reserve "total" for monetary amounts, since this is an economic text. Why not use "complete" for "...thus creating a complete network of adding value..."?
Regards,
Tom
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I see no reason for either adjective. The chain is the chain, as the following clause confirms:
position itself in the added-value chain, which extends to its suppliers, distributers and customers....
position itself in the added-value chain, which extends to its suppliers, distributers and customers....
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