What is to "start someone off"?
The e-commerce section, for example, features 12 sub-headings like “getting started with e-commerce” which themselves split out into further areas of focus. In short, there is a wealth of pre-prepared guide and article-based support to start you off.
In this case, "start someone off" means to enable someone to begin a process or activity.
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In this case, "start someone off" means to enable someone to begin a process or activity.