To enfranchise the individual and get them engaged

About blood check. I'm not sure what is "enfranchise" in this context?

And does "get them engaged" mean to get the person more involved in something? to take action about something?

...and making lab information which drives 80 percent of clinical decisions more accessible by making it as painless as possible, making it incredibly inexpensive and providing transparency around pricing so that people know before they buy a healthcare service, how much it's going to cost them. We can begin to make it possible (video 2.26) to enfranchise the individual and get them engaged.