to be directed towards

Gene93 "Whitesnake's music is mainly directed towards the ladies"?

Yes, that is correct. The intention is to identify the target of the broadcast.

Gene93I think we can also use "pitched at the ladies"

No, the meanings of 'pitched' include 'targeted' but the intention of 'pitching' is to 'convince' or try to meet a particula

I just found this sentence: "Her book is pitched at a teenage audience". What does it suggest to you? Can we use "direct" here?

Yes, that could work: When selling a book to a target audience, such as teenagers, your ‘pitch’ is like casting a fishing line: you apply the right bait, something that appeals to teens. It’s a sales pitch.

Is the musical context above any different, though? Most of their songs are about love, breakups, loneliness, etc. Most ladies I know love Whitesnake and buy their CDs. Like most bands, they sell their music. That's why I thought "pitch" could be used in the first context. I hope I am not annoying you with this.

I see how my age betrays me sometimes. Yes, I had been picturing a band playing in a concert hall, where the audience was already captive. When selling CDs, it’s another marketing pitch situation. I agree with you. The lyrics are the bait in this case.

As I think of it, "aimed" might work as well, but I think it could have a negative connotation. Spiteful remarks can be aimed at someone. It's like aiming at someone with a gun. I don't know.

Gene93As I think of it, "aimed" might work as well, but I think it could have a negative connotation.

Yes, it would. No, no negative connotation—that is left to the context.