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Deepcosmos Posted 4 years ago
Grammar

’there is very little in the way of consumer needs’

Hello, everyone,

“Pre-emption means that a strategy is designed to prevent a rival from starting some particular activity. In some case a pre-emptive move may simply be an announcement of some intent that might discourage rivals from doing the same. The idea of pre-emption implies that timing is sometimes very important — a decision or an action at one point in time might be much more rewarding than doing it at a different time point. Pre-emption may involve up-weighting advertising for a period before and during when a new entrant launches into a market. The intent is to make it more difficult for the new entrant’s advertising to make an impression on potential buyers. Product proliferation is another potential pre-emption strategy. The general idea is to launch a large variety of product variants so that there is very little in the way of consumer needs or wants that is not accommodated.“

About the underlined part above, I parse as follows;

- “In the way of consumer needs or wants” as a prepositional phrase is modifying the subject “very little”.

- The preceding noun for the relative “that” seems to be “very little”.

By the way, am I plausible;

1. if I rephrase the underlined part above “there is hardly <any of market demand> (in the way of market demand) [that is not accommodated]”, considering the pronoun “very little” means “hardly any of something”?

2. if I guess the exact preceding noun of “very little” in a strict sense would be “any of something, or any of market demand”, though the seemingly external one is “very little” ( like the fused relative “what” means “the thing which”)?

I would appreciate it, if you kindly give me valuable opinions.

* source; ‘Marketing Planning & Strategy: A Practical Introduction’ by John Dawes

  

Top answer

Hello, everyone, I would really like to have the chance to learn about my inquiries below through your help with your valuable opinions. A) there is very little in the way of market demand that is not accommodated . B) there is hardly any market demand that is not accommodated.

  • Hello, everyone, I would really like to have the chance to learn about my inquiries below through your help with your valuable opinions.
  • A) there is very little in the way of market demand that is not accommodated .
  • B) there is hardly any market demand that is not accommodated.
  • When A) is paraphrased into B), the points of my question are to find out; 1.
  • If some natives understand " very little in the way of " as the subject and some as a quantifier, which would be a dominant opinion in natives between two?
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2 Answers
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Hello, everyone,

I would really like to have the chance to learn about my inquiries below through your help with your valuable opinions.

A) there is very little in the way of market demand that is not accommodated.
B) there is hardly any market demand that is not accommodated.

When A) is paraphrased into B), the points of my question are

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deepcosmosthere is very little in the way of consumer needs or wants that is not accommodated.

In the way of consumer needs or wants” as a prepositional phrase is modifying the subject “very little”.

in the way of ~ in terms of ~ from the point of view of

OK.

T

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