In this sentence 'on' may mean active or happening, due to take place as planned - happening this friday. "Is the match on?" "Yes, it is on this friday." or it may be expessing a relationship in time "When is the match?" "On (this) friday".
It would be correct to say, "There is a football match on Friday," meaning that a football match will occur on Friday. It would be correct to say, "There is a football match this Friday," meaning the same thing. You don't need and should not use the "on." "There is a football match on this Friday" would only be correct if you are talking about, for example, television programming, in w