"fizz" is a possibility.
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Mr. TomHe loved listening to the fizz of a match each time he lit one.Yes, this sounds fine to me.
Mr. TomThe match lit with a deep fizz.I guess "a deep fizz" is not totally impossible, but it does not sound very likely to me.
Mr. TomHe loved listening to the __________ of a match each time he lit it.Because of the similarity of the sound I might be inclined to borrow the word "chiff".