The smarter way to pay
Use your mobile as your ticket
I saw the above on the First Leeds Bus
Why have they used "the smarter" and not "a smarter"? How does the article dictate the meaning in the given context?
Jigneshbharati The smarter way They strongly recommend paying by using your mobile device. It is a form of advertising.
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JigneshbharatiThe smarter way
They strongly recommend paying by using your mobile device. It is a form of advertising.
JigneshbharatiWhy have they used "the smarter" and not "a smarter"?
To my ear 'a smarter way' means one of many different ways to pay.
'the smarter way' implies 'the smarter of two ways', so the text is suggesting that you can pay with a ticket or you can pay with your mobile, and that there are no other ways to pay.
That said, it wouldn't have