The meaning of "if not more so than"

Here it means 'if not more easily than'. The smallest companies can research, etc, as easily or maybe even more easily than the big companies can.

Does that help?

chong can research, market, and advertise a presence, sell a product, or recruit across borders as easily as, if not more so than, the big players.

For some reason my ear is uncomfortable with this structure. I can't exactly put my finger on it, but it seems like "more so" should follow a verb of being rather than an act

I can swim as easily as, if not more so than, my brother.

I am as crazy as, if not more so than, my brother.

Thanks Mister Micawber.

That's most helpful.if not more so..(Is it right to be applied here?)

Chong

Thank you Avangi.

I wonder what the difference between the two examples is.

I will reply to you again tommorrw after thinking.

Best regards

Chong

Hi, Chong,

I don't wish to dampen your project.
I wholeheartedly agree with MrM's reply to your post.
I just have a problem with your author's use of the expression in this particular construction. I may be wrong.
It's not a question of meaning.

Perhaps someone can set me straight.

I have no problem with, "I can swim more easily than my brother ca

Hi:
Avangi

Thanks for your reply once more.

Could we thingk that the word,"so",itself is an adverb.

By the way, you didn't dampen my my project. Otherwise,you broaden my mind to think this sort of questions.

Best wishes.

Chong

Yes, "so" is an adverb here.
Of course it has to be fleshed out in prior context, or in a statement which follows.

"Do it carefully." This adverb tells us how.
"Do it so/thus." This tells us nothing. The meaning of "so" can be explained before or after, or it can be physically demonstrated.

Did I pass the test? (reply) It is so. (adve